Mobile Research Puts you as Close to People and to the Moments of Truth as you’ve Never Been Before.

Back in 2008, technology trend guru Mary Meeker predicted that mobile internet usage would overtake desktop usage by 2014. So, in the summer of 2015, when Google announced ...
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Nearly Isn’t Enough – Social Media and Online Feedback can Make all the Difference

After last week’s Valentine’s Day I’d like to reference a poem, Flowers by Wendy Cope. The key line is “You'd come along, and say you'd nearly ...
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How to use patient experience program to get competitive edge?

Healthcare providers around the globe are on different stages of their Patient Experience (PX) journey. While hospitals in the USA already have already developed holistic PX ...
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Importаnce of tаrgeting different personаs (Decision-mаkers) in B2B CXP reseаrch

Mаrket reseаrch studies nowadays are а strong component of overаll business strаtegy becаuse essentiаlly, they аre аiming minimizing loss аnd optimizing profit. ...
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We shape our tracking studies, and then, our tracking studies shape us

Winston Churchill once said (not in his typical witty, pungent style, but no less insightfully): “We shape our buildings, and afterwards, our buildings shape us.” ...
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Extracting added value from an ad campaign – enter the brand KPIs

Linking advertising campaign performance to brand KPIs can teach you some valuable lessons. Today’s marketers are constantly challenged to create new and effective ...
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